The entertainment industry has been up in arms over the issue of digital piracy for years. Now, there’s a new ally in the fight: advertisers.

Last week, three associations representing the advertising industry banded together in the United States to launch an initiative to combat advertising that – often inadvertently – ends up on piracy websites. Ads from major brands have appeared on sites that provide unauthorized downloads or streaming of music, movies and television shows, funnelling revenue to the sites’ operators.

Read the full story: The Globe and Mail