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Pandora hits 2.5M in-car activations, will come in a third of new vehicles sold in the US this year

Pandora revealed today that its Internet radio service has been activated in over 2.5 million vehicles to date, through integrations with 23 car manufacturers and eight third-party stereo brands.

The milestone is a small one considering the total number of drivers in the United States, Australia and New Zealand – the only countries where Pandora is currently available – but it points to a wider adoption of music streaming services by drivers.

Unlike SpotifyRdio and Deezer, Pandora doesn’t offer any traditional on-demand streaming options. The service uses infinite playlists instead, known as ‘stations’, based on a particular music genre or artist. Competitors such as have struggled to stay relevant over the last few years, but Pandora has shown consistent growth.

Read the full story: The Next Web