Born in Iraq and having migrated to Canada at a young age, Don Carlo founded Keep It 110 as a record label to help provide opportunities for people in Hamilton, Ontario to explore their full potential and express themselves through music. His lyrics are often inspired by his earlier struggles in Baghdad, and his new-found resilience, as he embraced a new home and culture in Canada. Don Carlo has shared the stage with Akon, Karl Wolf, B.O.B, Kardinal Offishall, and N.O.R.E.