Apply to Play CMW Virtual Festival 2022

Each year Canadian Music Week attracts hundreds of artists and industry from around the world to gather virtually for four days of live music, learning, and making new connections. Now is your chance to take part in it! Spend your days attending panels, one-on-one meetings and more at the virtual music conference before you head out for the night to showcase in front of new fans, fellow musicians, and industry friends.

Just for applying you will receive a two-year membership to CAAMA and one pass per group/act to attend the four-day virtual music conference at

Fill out the form below and submit an EARLYBIRD payment of $49 (you will receive a FREE general admission to the virtual CMW Conference whether you are accepted or not). Videos submitted you would like streamed at the Festival must be pre-record performances of original material (No covers).

Showcase slots are 10 minutes for up to two songs and 5 minutes for one song.
YouTube Embed videos are for promotional purposes only and will appear on your artist page. (Can be concept videos with storyline)




Festival F.A.Q.s

What do I get with my application?

For our 2022 event, every artist that applies to the festival, regardless of whether they’re accepted or not, will receive a full conference registration completely FREE, valued at $99. We strongly encourage artists to take advantage of what’s included in this pass. Not only do you have access to see panels and speakers that will help guide you in your career, but you have the opportunity to network directly with those speakers and panelists, as well as agents, managers, talent buyers – both local and international, music supervisors, and many more. As a conference pass holder, you will have the ability to put your business contact information into a database accessible to other pass holders. Likewise, you will be able to view others’ contact information.

How long can our set be?

As a showcase festival, our focus is on promoting artists within the music industry. We strongly encourage our delegates to watch the curated showcases. We have chosen to keep showcase slots to 10 minutes so that you’re able to submit your absolute best material to gain the attention of our industry delegates. With a virtual festival this year, artists are at an advantage because after their showcase is streamed as part of our festival, it will remain up on the CMW festival site for a period of 6 months with permission. 

How can I be discovered?

The CMW festival website will contain a searchable database of artists with a link directly to their performance within the showcase to be watched on-demand 24 hours a day, and it will include links to the artists’ website, videos, band information, agent, manager, publicist – anything the artist chooses to include. It will be up to them what they want to put up on their artist page. 

Who is going to see this festival?

We have made the festival entirely free for everyone to attend this year and removed any sign-up requirements, so we expect to have a large international viewership without the limitations of time, place, and cost for the attendees that can be a barrier with live shows. 

That means that instead of playing to a room of 50 people at a bar in Toronto, your showcase will be promoted and viewed globally and can be watched at any time. With this virtual model, fans, as well as our buyers, agents, and other delegates will be able to view all showcases instead of only one or two per night as with live events. 

How does the new virtual format benefit us?

We are supporting musicians and providing them with an opportunity to further their careers and we felt that we had to pivot to a new model and create a free global festival event. Canadian Music Week has been putting on a festival and conference for 38 years. In that time we have worked hard to provide as much added value to artists as we can, and as many opportunities for musicians to learn from and network with industry leaders. We truly feel that this year, with our new business model, we are able to bring even more value to musicians than ever before