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RBC® is proud to support Canadian talent through our Emerging Artists Project in partnership with Canadian Music Week’s Virtual Voices Series.

Supporting the arts is a long-standing priority of RBC®. We recognize the important role they play in building vibrant communities and strong economies. We also recognize the struggle many artists go through to gain the recognition they need to become successful in their practice. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunities to advance artists’ careers.

The RBC Emerging Artist Project support results-driven programming to help artists bridge the gap from emerging to established, in the early stages of their career, by providing Networking, Training & Exposure to new/diverse audiences. More info


Supporting the business of music is essential so our industry can get back to doing what they do best: creating exponential economic, social and cultural impact for artists, communities and tourism.

With the support of the Province of Ontario, the Canadian Live Music Association (CLMA) and Music Canada are working to bridge the gap to bring the music sector out of the pandemic, and to create an effective route for economic recovery for towns and cities across the province. Panelists with expertise from a cross section of the music sector will explore initiatives and recommendations during this panel.


Opening Remarks:
The Hon. Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries
Erin Benjamin, President & CEO, CLMA


Miranda Mulholland, Artist, Music Canada’s Creative Culture Advisor, and Chair of Music Canada’s Advisory Council

Cory Crossman, Music Industry Development Officer, Tourism London
Mark Garner, COO & Executive Director, Downtown Yonge Business Improvement Area
Amanda Burgener, Co-Founder, Curbside Concerts

Rudy Blair, Music & Entertainment Reporter, Rudy Blair Entertainment Media


Latest Virtual Voices

Virtual Voices Archives

The Secret Weapon of Global Fan Engagement: Lyric Videos

The Secret Weapon of Global Fan Engagement: Lyric Videos

With the sheer volume of music being produced, artists are looking for ways to stand out among the endless waves of content. The novelty of video-formatted content popularized by YouTube, TikTok and Instagram are table stakes for music artists. And for artists seeking...

Fan Engagement 3.0

Fan Engagement 3.0

  Fan Engagement 3.0 This panel explores how new technologies are enhancing fan engagement in electronic music, across marketing, production, and promotion. Industry experts will discuss the latest innovations in virtual & augmented reality, Web3, and other...

Monetizing Music in Film & TV

Monetizing Music in Film & TV

  The audio-visual market is growing, and there are new opportunities popping up every day to earn for the use of your music. From traditional broadcast to digital and UGC platforms, this session will cover the different royalty streams and how to protect your rights....