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RBC® is proud to support Canadian talent through our Emerging Artists Project in partnership with Canadian Music Week’s Virtual Voices Series.

Supporting the arts is a long-standing priority of RBC®. We recognize the important role they play in building vibrant communities and strong economies. We also recognize the struggle many artists go through to gain the recognition they need to become successful in their practice. The RBC Emerging Artists Project helps artists bridge the gap from emerging to established, and supports organizations that provide the best opportunities to advance artists’ careers.

The RBC Emerging Artist Project support results-driven programming to help artists bridge the gap from emerging to established, in the early stages of their career, by providing Networking, Training & Exposure to new/diverse audiences. More info


Short form video platforms like TikTok, Triller, IG Reels and more have become the new music discovery ecosystems for A&R’s, managers, and labels.

They are crucial for new artists looking to be heard. In these worlds, content is king and catchy tracks with that indescribable hook can go viral overnight. In many ways, the playing field has been leveled. In this discussion we’ll dissect how artists can be leveraging these platforms to gain followers and traction and even connect with industry gatekeepers. Our speakers have been behind some of the most successful breakout stars of the last few years and will share their expertise on launching and discovering talent through short form video channels.


Host and Moderator – Rudy Blair, Music & Entertainment Reporter, Rudy Blair Entertainment Media
Mary Rahmani, CEO & Founder, Moon Projects
Ash Stahl, CEO, Flighthouse
Alana Dolgin, Head of Influencer Strategy, Homemade Projects


Latest Virtual Voices

Virtual Voices Archives

The Secret Weapon of Global Fan Engagement: Lyric Videos

The Secret Weapon of Global Fan Engagement: Lyric Videos

With the sheer volume of music being produced, artists are looking for ways to stand out among the endless waves of content. The novelty of video-formatted content popularized by YouTube, TikTok and Instagram are table stakes for music artists. And for artists seeking...

Fan Engagement 3.0

Fan Engagement 3.0

  Fan Engagement 3.0 This panel explores how new technologies are enhancing fan engagement in electronic music, across marketing, production, and promotion. Industry experts will discuss the latest innovations in virtual & augmented reality, Web3, and other...

Monetizing Music in Film & TV

Monetizing Music in Film & TV

  The audio-visual market is growing, and there are new opportunities popping up every day to earn for the use of your music. From traditional broadcast to digital and UGC platforms, this session will cover the different royalty streams and how to protect your rights....