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Will Page

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Will Page is the author of the critically acclaimed book Tarzan Economics, which has been translated into five languages and is now published in paperback with its new title Pivot. As the former Chief Economist of Spotify and PRS for Music he pioneered Rockonomics. At PRS he published work on Radiohead’s ‘In Rainbows’ and saved BBC 6Music. At Spotify he uncovered the anatomy of a hit and articulated the global value of music copyright. A passionate communicator, Will’s is a regular contributor to the Financial Times, Billboard and The Economist. Will’s first break into music was penning articles for Straight no Chaser magazine, and his DJ sets continue to top the global charts on MixCloud. He co-presents the Bubble Trouble podcast and is a fellow at the London School of Economics, Edinburgh Futures Institute and the Royal Society of the Arts.

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