Michael Asante is the A&R Representative, Rap & R&B at SOCAN in Toronto, Ontario. His entry into the entertainment business started as an event promoter for downtown clubs in Toronto. This led to an internship with Chris Smith Management where he oversaw Digital Marketing and A&R for artists on their roster. After working at Chris Smith, Michael founded a music platform/consultancy called the A&R Report. The A&R Report was a music industry tool for the latest in upcoming talent worldwide. First starting off as an industry newsletter for select executives, The A&R Report branched into showcases, seminars, workshops and interviews from some of the top music industry professionals in the world. While Michael’s emphasis was solely on focusing on finding talent, he amassed a subscriber list of almost 10,000 professionals in addition to a following of over 90,000 on Twitter. This lead to working many consulting gigs with record labels and management companies on a global basis. Currently, Michael serves as A&R. Rap & R&B at SOCAN and he looks forward to building and growing with SOCAN’s creators.