Westcott Multimedia is an automated advertising platform for catalog music. We take the speed and precision of high-frequency trading and apply it to add buy for streaming media. Westcott automatically generates ads, identifies audiences, tracks industry signals, identifies best market pricing, makes ad buys and provides real-time reporting. Westcott Multimedia is an evolution of Grant’s work experiences from Next Big Sound to writing from Billboards Streaming Twitter Charts and Forbes to working as an entertainment analyst at an investment firm in New York. Prior to starting Westcott, Grant managed Global Playlist strategies at Universal Music Group. Grant has a master degree in Music Business from New York University, an undergraduate degree in Entrepreneurial Studies and a Certificate of Entertainment Law from the University of Osgoode Law School.