With over a decade immersed in the music industry, Erin’s experience spans music journalism, research, digital content creation, DSP playlisting, and festival programming. Throughout her career, she has been a trailblazer, re-imaging the horizons of where music can go. Paring her global network with her community mindset, Erin has championed emerging talents, particularly Canadians, to the forefront of every conversation while also ensuring that the essence of their story is preserved from inception to fruition. Presently, Erin lends her passion for music discovery to TikTok’s North American Artist Partnerships team, seamlessly merging her love for music with the boundless realm of technology.
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