Anna Sinclair is a multi-talented, award-winning businesswoman, and creative director. She is the founder and CEO of the Media brand Total Mom Inc. Initially recognized as a semi-finalist in a national EMI Records A&R search, Anna secured a distribution deal with Universal Music Group, enabling her to manage her own sub-label, get featured on Disney & secure endorsement deals with renowned brands. Notable performances include TFI’s 25th-anniversary headlining performance at the ROM, sold-out shows at the Hardrock Cafe and Opera House, and as a We Day performer after Jonas Brothers and Selena Gomez. Her musical journey has been featured in print publications alongside top artists like Pharrell, Katy Perry, Meghan Trainor, and Justin Bieber.
Advancing professionally as an entrepreneur after having children made the uphill journey remarkably harder. This inspired her to grow a global
online community with a mission to support women to live a life they love while building successful businesses and being a mom.
Total Mom has an annual reach of 24M + in Canada & the US through its business programs and initiatives and supports ambitious founders through a community of 20k+ women across channels and lists, making it known as one of the fastest-growing online business networks of mom entrepreneurs.
She bootstrapped and grew a successful brand as a new mom, and since her success with the company, she has become an investor, contributor, and business council member at Forbes.
Anna’s areas of expertise include strategic corporate sales & partnerships who secured over 3 million in sponsorship dollars to date for her clients, making her a sought-after consultant and strategic partnerships expert through her firm. She advises on brand positioning, content marketing, brand asset development, influencer marketing campaign development, and brand & product consulting for both individuals and consumer lifestyle brands.
Her extensive portfolio features working alongside celebrity clients, large-scale events and private consultation for some of North America’s largest brands spanning the public, private, and non-profit sectors. Anna’s programs garner corporate partners such as Scotiabank, American Express, Google, GoDaddy, Disney, IBM, VanyerNFT, GenuisX, Visa, UPS, EDC, The BDC and hundreds of others showing their support.
Recognized as WXN Top 100 Most Powerful Women In Canada, Anthem winner (Webby’s) and her 16 years of entertainment, the music industry and event production experience allows her to jump-start any project and consult organizations in sales, celebrity partnerships, events and program development. Anna has successfully expanded her portfolio across projects in several industries and connects founders, women, startups, investors, and brands.
Her experience working with over 350+ brands, agencies, PR and advertising partners gives her vast knowledge and experience to touch an aspect of the project top to bottom. Her full-service firm Sinclair Creative Agency Inc. supports celebrity clients and brands of all sizes through private consultation, creative direction, and asset development. I have worked as a union casting director, union actress, signed singer-songwriter, and alongside celebrity artists and their teams.