The Best Non-Radio Brands Radio Can Learn From

1:00 PM - 1:45 PM, Piers 4/5

James Howard and Steve Jones will show the core branding strategies of high-performing companies and demonstrate the takeaways for your radio station. In this entertaining back-and-forth session, you’ll discover how strong brands thrive through recessions, supply chain problems, pandemics, and inflation. From outrageous promotions to under-the-radar tactics, you’ll come away with proven actionable branding concepts you can build on immediately to help your radio station grow ratings and revenue.


  • James Howard
    Regional Senior Vice President of Programming, iHeartMedia Chicago

  • Steve Jones
    Senior Vice-President/Brands & Content, Stingray Radio