The Best Non-Radio Brands Radio Can Learn From
1:00 PM - 1:45 PM, Piers 4/5
James Howard and Steve Jones will show the core branding strategies of high-performing companies and demonstrate the takeaways for your radio station. In this entertaining back-and-forth session, you’ll discover how strong brands thrive through recessions, supply chain problems, pandemics, and inflation. From outrageous promotions to under-the-radar tactics, you’ll come away with proven actionable branding concepts you can build on immediately to help your radio station grow ratings and revenue.
Regional Senior Vice President of Programming, iHeartMedia Chicago
Senior Vice-President/Brands & Content, Stingray Radio