Radio: Navigating PPM – What We’ve Learned

1:45 PM - 2:30 PM, Piers 4/5

(Co-Moderators: Larry Rosin & Steve Parsons)

In North America, one day you’re on top of the world, the next day you’re wondering if you’ll have a job.  It’s literally a daily rollercoaster ride.  Who’s figured it out? Should the jocks just shut up and let the music rule the roost? Should we play our stop sets over the quarter hours? Should we put our top talent in drive? Is there really more cume in afternoons? Does branding even matter anymore? Do these questions just beget more questions?

You bet they do, and that’s why you need to be at this session.  Your questions, your realities, your tips on how to program better radio stations for PPM and diary will be our north star. Come bounce your questions off our all-star panel of programming experts in this town hall format.