Mark Barber

Planning Director,
Radiocentre U.K.

Mark arguably does more than any other individual to demonstrate the value and impact of radio advertising in the UK. In his role of Planning Director at Radiocentre, Mark is responsible for developing the organisation’s research and content strategy, the architect behind the award-winning Multiplier series of radio effectiveness studies and the widely-referenced Re-evaluating Media study. He is also co-author of An advertiser’s guide to better radio advertising published by Wiley.

In 2015 Mark received an MBE in the Queen’s New Year’s Honour’s list for services to commercial radio. Before joining Radiocentre, Mark spent 18 years as a strategic media planner on blue-chip clients across a number of agencies, most recently as Communications Planning Director at Universal McCann where, amongst others, he ran the Bacardi Martini, Nestle, MasterCard and Microsoft accounts.