Rachna Bhasin

Snr VP, Corporate Strategy & Business Development,
Sirius XM

New York City, NY, USA

Rachna Bhasin is Senior Vice President, Corporate Strategy and Business Development, Sirius XM Radio, reporting to the company’s Chief Executive Office, James Meyer.

Bhasin leads SiriusXM’s Corporate Strategy and Business Development Group, working to identify, develop and execute new business initiatives, assist in defining and executing the company’s business, market development and social media plans as the leading provider of audio entertainment. SiriusXM is the world’s largest radio broadcaster measured by revenue and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; the most comprehensive Latin music, sports and talk programming in radio; and, traffic, weather, and data services to more than 25.6 million subscribers.

Prior to joining SiriusXM, Bhasin has served as General Manager, Strategic Partnerships and Personalization, of Dell, Inc. and as Vice President of Business Development of EMI Music, North America.

Bhasin is a graduate of Victoria University of Wellington in New Zealand where she received a Bachelor of Commerce and Administration with Honors. She also received a Masters of Business Administration from Harvard Business School. Bhasin serves on the board of the GRAMMY Foundation.