Max Dugan is a successful brand, research, and programming expert.  He co-founded the research and consulting company, P1 Media Group, in 2012.  Previously, as Vice President of Research & Programing for Sparknet, Max created and implemented custom research techniques including the innovative Crowd Source Music Test® successfully utilized at stations worldwide.  Max has 25+ years of world-wide  radio Programming and Research  success including in the U.S., Canada, Norway, India, Sweden, Spain, France, Indonesia, and The UK. Max’s extensive career includes executive programming positions at Clear Channel and Citadel and multi-station Program Director positions in Dallas, Houston and Washington D.C.