To view all of our radio on-demand sessions, you must have a Radio Active pass or an On-Demand pass. Just go to our On Demand section and enter your email to view the ondemand sessions

RadioActive ’22 -
The Future of Audio

Canadian Music Week’s annual audio expo: accelerating into 2022 and beyond!

Year: 2022

Larry Gifford

National AM Radio Director,
Corus Entertainment

During his three-decade radio career, Larry has lived and worked in cities across North America (Los Angles, Philadelphia, Seattle, Columbus and Dayton.) He was a news anchor, reporter, talk producer, talk host, sports reporter, sports anchor, before taking on Director-level roles for the past two decades. During the first of two stints in Los Angeles, Larry helped to launch Fox Sports Radio (FSR). As Sports Director he covered Super Bowls, NBA Championships, World Series and Stanley Cup Playoffs. He was who FSR turned to when America and its coalition invaded Iraq in 2003 overthrowing the Iraqi government which was led by Saddam Hussein. Gifford went on to be program director of the ESPN Radio Network. He launched a radio consultancy, the first podcast covering the industry of radio, and was program director of KIRO-FM in Seattle, 980 CKNW & AM 730 Traffic in Vancouver. Currently, he is the National Director of Talk Radio for Corus entertainment. His “Gumpian” career (see: Forrest Gump) also found him anchoring national coverage of 9/11, serving as an international pool reporter for radio at the Bosnian Peace Talks, anchoring live coverage of the OJ Simpson trial, and touring central Ohio in the presidential motorcade while covering a day of campaigning with then-President Bill Clinton.

Larry was diagnosed with Parkinson’s disease in 2017 and through radio interviews, a podcast, his own non-profit and endless volunteer hours, he has become a fierce patient advocate for the cause. He and his wife, partner in Parkinson’s and podcast co-host Rebecca, and their son Henry have happily lived in Vancouver, BC Canada since 2015.