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RadioActive ’22 -
The Future of Audio

Canadian Music Week’s annual audio expo: accelerating into 2022 and beyond!

Radio Active Virtual will be available to all Radio Active or OnDemand Pass holders.
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The Time is NOW – Unleash Your Talent!

12:00 AM - 12:00 AM, On Demand

Let’s face it- the advent of the PPM meter has done us no favors as an industry when it comes to the development of talent. Instead of encouraging storytelling and experimentation, we’ve told talent to keep it “tight and bright.  Roll the music and use the 7 second song intro to entertain the audience”.  The Result: an industry-wide lack of engaging personalities and a lack of Program Directors who understand how to develop talent.

During this session, we’ll explore the resurgence of personality driven radio and why it’s our key to long-term success.  We’ll talk about what Programmers can do to “teach” their talent the foundations of a great story – tension, silence, drama, and surprise.  And Talent will come away armed with the tools to engage the audience- proper story structure, how to insert your likes, dislikes, and quirks, creating effective teases, powerful “outs” and more.

When you tell a great story, you connect with people, engage them emotionally, and keep them coming back for more. Stories form the foundation of human communication and are the essence of radio and audio.

Moderator: Dave Farough – Programming Advisor | Talent Development