Targeting Young Audiences – What’s The Strategy, What Formats Are Working?

Young listeners have not abandoned radio! Bringing new listeners into the radio experience is vital to its long-term success.  Not only are they avid music advocates, they also represent a key element in the advertising world where young radio audiences add reach to TV viewers which are typically older.  In this session you’ll hear success stories from stations that continue to excel in targeting youth and how they are contributing to the bottom line.

Moderator: Sean Ross – RossonRadio Newsletter