Ratings & Research – Do the Same Research Tools Still Deliver Results?
Radio stations have been doing research much the same way for 40+ years now. And it’s proven to be a powerful tool for stations to set strategy and monitor progress. Times have changed. Stations are facing more competitors than ever – the battle is no longer station versus station, but station versus a wide array of audio alternatives. Is it time to try new approaches? Or should we stick with the time-tested tools?”
Moderator: Steve Parsons – General Manager, Boom 97.3/ 93.5 Today Radio, Toronto