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RadioActive ’22 -
The Future of Audio

Canadian Music Week’s annual audio expo: accelerating into 2022 and beyond!

Radio Active Virtual will be available to all Radio Active or OnDemand Pass holders.
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Ratings & Research – Do the Same Research Tools Still Deliver Results?

12:00 AM - 12:00 AM, On Demand

Radio stations have been doing research much the same way for 40+ years now.  And it’s proven to be a powerful tool for stations to set strategy and monitor progress.  Times have changed. Stations are facing more competitors than ever – the battle is no longer station versus station, but station versus a wide array of audio alternatives.  Is it time to try new approaches? Or should we stick with the time-tested tools?”

Moderator: Steve Parsons – General Manager, Boom 97.3/ 93.5 Today Radio, Toronto