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RadioActive ’22 -
The Future of Audio

Canadian Music Week’s annual audio expo: accelerating into 2022 and beyond!

Discover Your Brand’s True Identity

12:00 AM - 12:00 AM, On Demand

Your brand is everything. So, what do you want your listeners to feel about you brand? Find out how to discover its true identity.

In this session, engage in a conversation about your brand’s identity within the competitive landscape. James’ approach to this important discovery will be a simple, but compelling exercise into how you want your target markets to feel about your brand. He’ll discuss the vital filtration process to help identify your overarching brand strategy. After this, you’ll never think about your own brand in quite the same way!


  • James Howard
    Regional Senior VP & Program Director, iHeart Media and 103.5 KISS FM/ROCK 95.5 FM