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RadioActive ’22 -
The Future of Audio

Canadian Music Week’s annual audio expo: accelerating into 2022 and beyond!

Contemporary Music Super Study 4

12:00 AM - 12:00 AM, On Demand

Will “Shape Of You” by Ed Sheeran test #1 overall for the third straight year? Will Country rebound? Will Hip Hop/R&B gain strength after a strong Contemporary Music SuperStudy 3? After last study’s pandemic-year results were “frozen in time,” did contemporary tastes evolve in 2021? It’s time for the fourth edition of the Contemporary Music SuperStudy, the industry’s benchmark study of consumers’ contemporary music tastes. 1,000 12- to 54-year-old listeners in the United States and Canada were surveyed using the Coleman Insights FACT360SM Strategic Music Test platform to get their opinions on the most-consumed songs of 2021 by radio airplay, streaming, and sales with the help of Luminate (formerly MRC Data).

During this exclusive presentation at the CMW RadioActive 22, Coleman Insights President Warren Kurtzman will share the study’s major findings as released in April, along with new Canadian consumer-specific findings Coleman Insights will share for the first time.