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RadioActive ’22 -
The Future of Audio

Canadian Music Week’s annual audio expo: accelerating into 2022 and beyond!

Radio Active Virtual will be available to all Radio Active or OnDemand Pass holders.
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Aiming for Sonic Brilliance – No More Sonic Suck!

12:00 AM - 12:00 AM, On Demand

Radio SHOULD own sound, but it doesn’t. It’s not just the content or the music but, the cinematic production that captures the imagination. Radio needs to re-stimulate the ear and brain with killer sound. Forget the actual content itself for a second…it’s about what frames it. You need to step outside your formatic comfort zone. This sameness of radio is killing TSL.  It’s boring!  It’s time to change it up.  Time to take stock of what really matters.  The goal is to create radio that sounds great and makes you want to stay longer to hear more.

Dave Charles and Lee Abrams are legends in radio worldwide. In this world exclusive, these two dynamos team up to offer sound advice to broadcasters in all formats about putting some unique zip in their imaging and stingers to pique listener interest and stand out in a sea of sameness online, on FM and in promo spots streamed on YouTube.

Moderator:  Alan Cross