BACK TO THE AGENDA OVERVIEW
Wednesday 05/07/2014
TRINITY 1-3
10:00AM - 10:30AM
(30 minutes)
Presented by:
Canadian Traffic Network



RADIO: Presentation

The Content Battle for the Connected Commuter

How can radio best prepare to compete as the “connected car” makes a whole new array of technology and audio alternatives available to the in-car listener?
Jeff Vidler, President of Audience Insights Inc., will discuss recent audience research that provides important answers, with a specific focus on the continued relevance of traffic reports. Jeff will present key findings and implications from two studies conducted in the past year among a total of more than 3,500 Canadian drivers/passengers and commuters: Radio on the Move, an annual study tracking in-car audio consumption since December 2010 and the Commuting Consumer Survey, conducted on behalf of the Canadian Traffic Network.

Presented by:
Canadian Traffic Network
Presenter
Jeff Vidler
President
Audience Insights Inc.
Toronto, Canada
Introduction
Lannie Sibian
President
The Canadian Traffic Network (CTN)
Toronto, Canada