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Thursday 05/08/2014
TRINITY 1-3
12:30PM - 1:20PM
(50 minutes)



RADIO: Presentation

Personality Branding (on-air and online)

Just like Starbucks, Apple and Tim Horton’s, radio personalities are brands. Personalities with sharply defined characters and clear opinions who can entertain create a ‘personality brand’ that has value to listeners. Generic DJ’s are commodities with little value or memorability. Learn how to connect with listeners on an emotional level and how to communicate your show’s brand message in a way that leads to greater listenership.
Presenter
Randy Lane
President
The Randy Lane Co.
Westlake Village, USA