BACK TO THE AGENDA OVERVIEW
Thursday 05/08/2014
TRINITY 1-3
9:00AM - 9:50AM
(50 minutes)
Presented by:
Coleman Insights



RADIO: Panel Discussion

Building Brands in a PPM World

Warren Kurtzman of Coleman Insights has invited two esteemed marketing professors and one of the brightest talent consultants in the business to discuss the importance of building upon the strength of your brand to help ensure ratings success.

Presented by:
Coleman Insights
Moderator
Warren Kurtzman
President
Coleman Insights
Morrisville, USA
Panelists
David Bell
Professor of Marketing
University of Pennsylvania Wharton School
Philadelphia, USA
David Soberman
Professor of Marketing
Rotman School of Management, University of Toronto
Toronto, Canada
Steve Reynolds
President
The Reynolds Group
Raleigh, USA