Friday 03/23/2012
Salon B
3:30PM - 5:45PM
(2 hours 15 minutes)

Featured Session

Jacobs Media Spring Training

The premise behind “Spring Training” is to provide a “pre-season tune-up” for radio programmers, hosts, managers, and marketers. Our lineup is stocked with great presenters and actionable presentations attendees can take back to their stations and implement the following Monday. Each presentation – all of which will be run off my laptop – is short to provide as much content as possible, and to account for shrinking attention spans.

Greg, here are the descriptors for each session:

1. Player introductions

2. The Killer B’s for Talent – Fred Jacobs provides 10 important tips (that all start with “Be”) to help talent grow & to guide programmers in what to look for in new hires. Presented by Fred Jacobs.

3. Five “Zuckerisms” to Better Understand Facebook – Jacobs Media’s Lori Lewis looks deep into the heart of Mark Zuckerberg to provide guidance about where Facebook is heading and how any station can reap the rewards.

4. 20 Great Ideas In 20 Minutes – You need ideas and you need them now. Corus’ J.J. Johnston takes a deep breath and provides Spring Training attendees with proven concepts that generate audience, revenue, word of mouth – or all three.

5. The Art of the Tease – In PPM, it’s all about creating more listening occasions. Jacobs Media’s Ralph Cipolla breaks down the essentials in writing and executing compelling teases that work in any market size and format.

6. Marketing Lessons I Learned from KISS – Marketing strategist and consultant Michael Brandvold has been there – working closely with Gene Simmons & KISS, as well as other name brand bands. In this session, he takes us backstage and reveals strategies that any brand can apply.

7. Mastering Facebook’s Timeline – As programmers and digital strategists prepare their stations for the next book, Facebook has changed the rules…again. Lori Lewis returns to walk us through the Timeline feature and how to make it work for your brand.

8. Optimizing Listener Involvement in Radio – Vision Critical’s Jeff Vidler and Sparknet Communications’ Arnie Celsie take on the challenge of on-air callers using new online research that reveals “best practices.”

9. “The Backchannel” – Fred Jacobs tells the video story of how a local TV anchorman has harnessed the power of Twitter & how these lessons can be applied to radio shows
Fred Jacobs
Jacobs Media
Bingham Farms, USA
Michael Brandvold
CEO / Founder
Michael Brandvold Marketing
San Francisco, USA
Lori Lewis
Lori Lewis Media
Atlanta, USA
Ralph Cipolla
Cipolla Consulting & Analytics
Farmington Hills, USA
JJ Johnston
GM Corus Radio Ontario East- Barrie/Collingwood/ Peterborough/Kingston /Cornwall
Corus Radio
Kingston, Canada
Jeff Vidler
Senior Vice President, Media
Vision Critical
Toronto, Canada