Thursday 09/10/2020
VIP Room
3:45PM - 4:30PM
(45 minutes)


Coleman: Contemporary Music SuperStudy 2

This second edition of our Contemporary Music SuperStudy will provide you with insights into the state of contemporary music appetites across Canada and the United States. Attendees will learn about how contemporary music tastes have changed since the inaugural study fielded last year, including which styles are trending up and down. It is based on a music test Coleman Insights is currently fielding with 1,000 12- to 54-year-olds who are evaluating the most-consumed songs of 2019 based on Nielsen measures of airplay, streaming and sales. In addition to trends, we will present findings about how contemporary music appetites vary by demographic, geographic and other interesting factors.