Friday 05/10/2019
Sheraton A/B
3:35PM - 4:25PM
(50 minutes)

Panel Discussion

How to Refresh a Market Leader

How do you refresh a market leading radio station and ensure your listeners remain loyal? What do you do when your biggest star decides to leave and work elsewhere? These are some of the challenges recently faced by the UK’s biggest radio station, BBC Radio 2. At the start of the year they unveiled a brand new schedule, with new on-air hosts, new shows including a new breakfast show, and an evolving music strategy. Straight from a jam-packed presentation at Radiodays Europe, in this session you’ll hear from two of the key architects of the changes, Helen Thomas and Jeff Smith in conversation with Nik Goodman. They’ll explain their thinking behind the changes, give advice to stations facing similar challenges and share their programming strategy on one of the most important areas…listener loyalty.
Helen Thomas
Head of Content Commissioning
BBC Radio 2
London, UK
Jeff Smith
Head of Music, BBC Radio 2
British Broadcasting Corporation (BBC)
London, UK
Nik Goodman
London, UK