Radio Active ’22
Is radio’s future “live and local”, or is there more to radio than that? Where will the next decade’s listeners come from? Where should we be investing, and how should we get the best from our investment in talent and licenses? A look outside North America may give some of the answers. In this global journey, see and hear some of the brightest new ideas, and get the latest data from across worldwide radio.
Following the keynote speech from James Cridland, we have assembled some of the brightest minds from the radio and digital audio world to discuss and plan out just what the right path should be in meeting consumer expectations in 2022 and beyond. Be ready to hear insights, ideas and strategies in how to keep your business relevant and successful in the new audio universe.
Moderator: James Cridland
In the ever-evolving audio landscape, how is our industry keeping up with accurately measuring audio consumption and proving radio’s advertising effectiveness for their clients? With advertising decisions more than ever being data driven; where buyers are being asked to validate every dollar spent and where results are expected in real time, radio is competing for advertising dollars against the numerous digital audio platforms competing for the same ears. What is radio doing to inform how a campaign impacted the advertiser’s business? Did it drive traffic either instore or online? Did it drive e-commerce and did it amplify other media tactics? We’ve assembled a panel of experts to provide updates on measurement, discuss what advertisers are looking for from their audio partners, and discuss how radio can prove its contribution to advertising outcomes and compete in the digital world.
Moderator: Caroline Gianias, Radio Connects
Introduction: Fred Jacobs, Jacobs Media (US)
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Pundits have been touting the decline of radio for decades now. Whether it was the arrival of television, the Walkman or the internet, streaming, social media and gaming…radio has weathered all battles and survived to remain a vital voice in our local communities. Today, the challenge and the opportunity lie in the expansion of its audio products into the digital landscape. While traditional over the air radio still is a priority and core to the business, the audience move to digital requires broadcasters to embrace and adapt new business strategies. How do you balance this investment against your primary income source from over the air broadcasting? Where do you invest capital and where is the bigger payoff? How do you reconcile this today versus what the next 3-5 years might look like? Let’s hear from the experts, those people who have made the digital leap and are providing a new revenue source for their companies.
Moderator: Fred Jacobs, Jacobs Media (USA)
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Moderator: Steve Pratt, Pacific Content
For more than a decade now, some of Canada’s biggest radio stations have asked listeners to “join the conversation,” creating full-service radio stations where listeners’ stories and opinions matter as much as the music. These stations have a lot to tell all programmers about listener interaction and localism at a time when both have proven to be a challenge for radio. From programmers and consultants to on-air talent, we’ll talk about how all of radio can continue to engage with its audience.
Moderator: Sean Ross – RossonRadio Newsletter
We know our industry has been lagging in the establishment of a proper and effective model for diversity in the workplace. We also know that it is proven that diverse teams perform better. So why are we still so far behind? Where’s the leadership? How do we coach and mentor our staff to ensure more diverse voices in senior management positions? Who’s leading the pack in diversity initiatives? There are lessons to be learned from those who’ve been there and from those now taking up the challenge. This session will begin to formulate a roadmap for success.
Moderator: Saroja Coelho – Morning Host – CBC Music
This past year saw the CRTC formally begin the long-awaited Review of Radio process by seeking input from the Canadian Radio & Music industries and all Canadians as it seeks to update the current Canadian broadcast regulations that have been in place for well over 20 years. And as we all know, there has been massive change during this time. New technology is providing Canadians with a much wider universe of listening options. Weekly time spent listening to radio has declined over 3 hours over the past ten years. Revenues are being challenged; profit margins are shrinking. New digital media undertakings are operating in Canada without the tax and regulatory responsibilities that Canadian licensed broadcasters must abide by. And they are directly impacting over the air radio. Our governing policies and regulations need a comprehensive and thorough overhaul. Ownership limits to Cancon levels and support will be a large part of the conversation.
Moderator: Rita Cugini, Former CRTC Commissioner
Moderator: Steve Parsons – General Manager, Boom 97.3/ 93.5 Today Radio, Toronto
During this session, we’ll explore the resurgence of personality driven radio and why it’s our key to long-term success. We’ll talk about what Programmers can do to “teach” their talent the foundations of a great story – tension, silence, drama, and surprise. And Talent will come away armed with the tools to engage the audience- proper story structure, how to insert your likes, dislikes, and quirks, creating effective teases, powerful “outs” and more.
When you tell a great story, you connect with people, engage them emotionally, and keep them coming back for more. Stories form the foundation of human communication and are the essence of radio and audio.
Moderator: Dave Farough – Programming Advisor | Talent Development
In this session, engage in a conversation about your brand’s identity within the competitive landscape. James’ approach to this important discovery will be a simple, but compelling exercise into how you want your target markets to feel about your brand. He’ll discuss the vital filtration process to help identify your overarching brand strategy. After this, you’ll never think about your own brand in quite the same way!
Regional Senior VP & Program Director
iHeart Media and 103.5 KISS FM/ROCK 95.5 FM
Moderator: Sean Ross – RossonRadio Newsletter
VP Top 40/Rhythmic Top 40
Director of Music Programming
SiriusXM: TikTok Radio
KISS Content Director
Bauer Media Audio
VP Music and Programming
Eyeora: A turnkey, Virtual Reality creative studio that empowers businesses and individuals to become VR content creators. Content can be shared, viewed, and monetized all on one socially connected VR platform – quickly, easily and cost-efficiently. Both the social and content aspects make up the eyeora VR experience allowing you to easily connect with your existing audiences as well as creating new ones.
Moderator: Rick Lee – Program Manager, Corus Radio Toronto
Founder, CEO and Editor-In-Chief
The Green Line
Morning Show Host, 103.1 Beach Radio
‘Drex on Jack’ Morning Show Host
Afternoon Drive – Energy 95.3 Corus Entertainment
Energy 95.3 Corus Entertainment
Corus Radio Toronto
Host/Moderator: Kristopher Ramsammy – Trebas Institute Graduate
This world-class panel will explore the relationship between radio and podcasting from all angles and will share real-world best practices, case studies, and strategies.
Moderator: Steve Pratt
To make matters worse we are now surrounded by a myriad of alternative digitally delivered news services providing their version of news, whether it is fact based or not.
In the search for unbiased reporting, can Canada’s over the air radio properties have a real opportunity to fill a vital role in each of our communities as the voice of truth and reason? Find out the answers to these and other questions from a distinguished panel of experts who are living this world every day.
Moderator: John Oakley – AM640 Toronto
Dave Charles and Lee Abrams are legends in radio worldwide. In this world exclusive, these two dynamos team up to offer sound advice to broadcasters in all formats about putting some unique zip in their imaging and stingers to pique listener interest and stand out in a sea of sameness online, on FM and in promo spots streamed on YouTube.
Moderator: Alan Cross
Brain Dead Dog Productions
TheVoiceLand.com & Crevo
Media Results Inc.
Former Creative Services Director
Z100 New York
Creative Services Director
Hot 97 New York
The Imaging House
KROQ FM Los Angeles
Director, Audience Development
Produced and presented by Jacobs Media, Detroit, USA
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During this exclusive presentation at the CMW RadioActive 22, Coleman Insights President Warren Kurtzman will share the study’s major findings as released in April, along with new Canadian consumer-specific findings Coleman Insights will share for the first time.
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