Agenda

2020 Radio Agenda

  • Day 1: Wednesday, September 9th, 2020
  • Grand East
    8:45AM - 9:45AM
    (1 hour)
    Opening Keynote Address
    Opening Address & Keynote: The Digital Prophet
    Is Imagination is really more important than knowledge?

    We are in a world where over 2 billion smartphones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more.

    Join Shingy, the Digital Prophet, as he presents his future view of how this impacts consumer behavior and how we can get the most out of it.

    Featured Speaker
    David Shing, Digital Prophet/Futurist, Shingy, USA
    Presenters
    Neill Dixon, President, Canadian Music Week CMW, Canada
    Ross Davies, Radio Consultant, Canadian Music Week CMW, Canada
  • Grand West
    10:00AM - 10:50AM
    (50 minutes)
    Panel Discussion
    Ratings & Research: Best Practices for a Better Product
    The role of perceptual data versus behavioral data – how does it all fit in? Radio stations have been doing perceptual research much the same way for 40+ years now. And it's proven to be a powerful tool for stations to set strategy and monitor progress. Times have changed. After 10 years with PPM, it's clear that listener perceptions don't always line up with the behaviour measured by meters. And stations are facing more competitors than ever --- the battle is no longer station vs. station, but station vs. a wide array of audio alternatives. What is the role of perceptual research today? How do stations best use perceptual research to give them an edge in today's competitive landscape?

  • VIP Room
    11:00AM - 11:50AM
    (50 minutes)
    Panel Discussion
    The Lost Art of Story Telling: How to Improve Your Spoken Word Content
    When you tell a great story, you connect with people, engage them emotionally, and keep them coming back for more. Stories are the essence of radio and audio, from quick breaks on a CHR station to long form podcasts and artist interviews. Stories form the foundation of human communication. In this panel, we will explore the foundations of a great story, how to grab a listener’s attention and keep it, how to use tension, silence and drama, and how make your subject matter to people and make them invest in your story. On-air performers will come away armed with the tools to engage their listeners, and PDs will leave understanding how to help their talent tell better stories and how to use storytelling to advance their career.

    Moderator
    Dave Farough, Programming | Talent Coach, , Canada
    Presenter
    Christian Hall, National Program Manager, Harvard Broadcasting, Canada
    Maureen Holloway, Mornings, CHFI-FM (98.1) Toronto's Perfect Music Mix, Canada
    Stu Jeffries, Morning Show Host boom 97.3, CHBM Boom 973, Canada
  • Grand West
    11:00AM - 11:50AM
    (50 minutes)
    Panel Discussion
    The Broadcast Regulatory Environment for 2020 and Beyond
    The last full and thorough review of the Canadian Radio regulations took place back over 20 years ago. Since then the world of traditional over the air AM/FM radio has gone through enormous change with new technology providing Canadians with a much wider universe of listening options. Weekly time spent listening to radio has declined over 3 hours over the past ten years. Revenues are being challenged; profit margins are shrinking. Why? Have broadcasters lost the magic touch or are new, unregulated content providers and platforms impacting our business? New digital media undertakings are operating in Canada without the tax and regulatory responsibilities that Canadian licensed broadcasters must abide by. It’s time for a fair and balanced playing field. With the pending CRTC review of the radio regulations, this panel will discuss the key areas that must be addressed from a regulatory perspective. And it’s time we put all the cards on the table. Ownership limits, Cancon rules, hit to non-hit and 65% French vocal content requirements will start the conversation.

    Panelists
    Jake Gold, President, The Management Trust, Canada
  • Grand East
    12:15PM - 2:15PM
    (2 hours)
    Ticketed Event * Limited Tickets Available
    Canadian Radio & Audio Awards Luncheon
    The new and updated awards luncheon will celebrate and recognize the top achievements in Canadian radio and audio over the past year.
    The Canadian Radio & Audio Awards luncheon complements CMW’s annual Music & Broadcast Industry Gala taking place on Thursday, May 21 at the Bluma Appel Theatre where the Radio and Music industry will gather to celebrate this year’s Hall of Fame inductees.

    Host
    Adam Growe, Host, Cash Cab, Canada
  • Grand West
    2:30PM - 3:20PM
    (50 minutes)
    Keynote Presentation
    Keynote with Matt Britton
    America’s leading expert on GenY and Z consumers, having consulted for over half of the Fortune 500 for two decades. His ability to connect the dots between the new consumer culture of today and the business trends of tomorrow offers unique value for his clients. Television as we know it will soon be no longer, yet content is the new king of Silicon Valley, as evidenced by Apple recently announcing a $6B investment in original content. The radio industry is now experiencing a parallel disruption that will create both opportunities and challenges in the years ahead. How are Gen Z’s audio consumption habits signaling the end of Radio 1.0? Where will advertisers look next for critical mass? What’s the expected impact of 5G on broadcast media, and how could the evolution of the television model pave the course for a new era in Radio? Matt Britton provides some fascinating insights on these, and a heavy dose of reality to anyone interested in the future of radio.

    Keynote
    Matt Britton, Founder & CEO/Youth Demographic Expert/Best Selling Expert, Suzy, USA
  • VIP Room
    3:30PM - 4:20PM
    (50 minutes)
    Panel Discussion
    Driving Listener Loyalty with Social Media: Effective Tools and Tactics
    “Every second counts. Every person counts." Today’s reality: The audience is distracted. And we're so strapped for resources, it's becoming near impossible to fully embrace and capitalize off social media. The time we spend on social isn't always effective and efficient for the fans who interact (or want to interact) with us in order to resonate.
    Radio must put a solid strategy in play with proven, winning tactics to create real impact for our stations, our advertising partners and the bottom line. The only way we become memorable and monetize social media in a meaningful way is to really focus on how our time & energy is spent in the social space. Every second counts. Every person counts. This expert panel will provide insights and direction on what works and what doesn’t work.

    Panelists
    Chris Kelly, Evening Host, CKIS-FM (92.5) KISS 92.5, Canada
    Troy McCallum, PD, CHBM Boom 973, Canada
  • Grand West
    3:30PM - 4:20PM
    (50 minutes)
    Panel Discussion
    The Radio & Automotive Town Hall: What’s the Relationship, What’s the Strategy
    Radio and the car go together just like two peas in a pod…right? But…does that still hold true today? What was once considered exclusive real estate, AM/FM radio’s place in the car’s dashboard has new neighbours moving in….fast. In fact, the in car infotainment platforms with Google and Apple leading the way, have been moving in for 10 years now! And with the proliferation of music streaming, radio has more competition in the car than ever before. What started with satellite radio has now morphed into a multitude of new audio players and platforms, from the likes of Google, Apple and Spotify, to name but a few. With car companies now offering Apple CarPlay and Android Auto into new vehicles, coupled with the introduction of voice technology allowing devices such as the Amazon Echo to bring streaming capability into older cars, radio needs a unified strategy to maintain its dominance in the car. This town hall will provide you with the latest information on just where things are and where radio needs to go (quickly) into the future. We’ve assembled an international panel of experts from Europe and North America that will provide you with the latest insights and recommendations on what you as a radio operator need to implement into your business strategy now.

    Moderator
    Chris Sisam, President, Joicey Records & Management, Canada
    Panelists
    Chris Schreiner, Director, UX Syndicated Research, Strategy Analytics, USA
    Julie Adam, SVP Rogers Radio, Rogers Broadcasting, Canada
    Michele Laven, President, Strategic Partnerships Group, iHeart Media, USA
  • Grand West
    4:30PM - 5:20PM
    (50 minutes)
    Panel Discussion
    See Radio Differently: Data Slays Mythology
    In an ever-fragmenting media landscape, radio revenues have been declining. How can the radio industry demonstrate to advertisers and agencies that radio works - it builds brands and drives sales. Mark Barber from Radiocentre in the UK and Pierre Bouvard from Westwood One in the US will share brand new research insights that are turning around revenues in those countries. This will be followed by a no-holds barred discussion on what the industry needs to do to get agencies and advertisers in Canada to see radio differently.

    Sarah Thompson, Chief Strategy Officer, Mindshare Canada, Canada
  • Grand West
    5:30PM - 7:00PM
    (1 hour 30 minutes)
    Cocktail Reception
    Presidents Reception
    CMW Radio Active 2020 Welcoming Reception
    A great time to relax and network!
    Come mingle with CMW delegates, speakers and various industry leaders

  • Day 2: Thursday, September 10th, 2020
  • Grand East
    9:00AM - 9:50AM
    (50 minutes)
    Opening Keynote
    She Said: Breaking the Sexual Harrassment Story That Helped Ignite a Movement
    On October 5, 2017, the New York Times published an article by Jodi Kantor and Megan Twohey–and then the world changed. But nothing could have prepared the two reporters for what followed the publication of their Weinstein story. Within days, a veritable Pandora’s Box of sexual harassment and abuse was opened, and women who had suffered in silence for generations began coming forward, trusting that the world would understand their stories.
    Over the next twelve months, hundreds of men from every walk of life and industry would be outed for mistreating their colleagues. But did too much change–or not enough? Those questions plunged the two journalists into a new phase of reporting and some of their most startling findings yet.
    With superlative detail, insight, and journalistic expertise, Twohey takes us for the first time into the very heart of this social shift, reliving in real-time what it took to get the story and giving an up-close portrait of the forces that hindered and spurred change. She describes the surprising journeys of those who spoke up–for the sake of other women, for future generations, and for themselves–and so changed us all.

    Keynote
    Megan Twohey, Pulitzer Prize-Winning Journalist, She Said, USA
  • Grand West
    10:00AM - 10:50AM
    (50 minutes)
    Panel Discussion
    Fake News and Balanced Journalism: Media’s Role & Responsibility
    In a world where everyone has a keyboard, microphone and camera, how do we uphold the high standards of true and accurate journalism? What’s fact and what’s fiction? Who do you trust? How to deal with the unregulated and powerful influence of social media? Are our broadcast and print experts vulnerable for speaking out? This expert panel will discuss the challenges we face today and provide first hand practical experience on just how we need to remain vital, relevant and trusted with our audiences.

  • VIP Room
    10:00AM - 10:50AM
    (50 minutes)
    Panel Discussion
    Radio & Music: The New Working Relationship
    Our business has changed. The audio landscape has changed. The metrics that measure music’s success has changed. So how should the radio and music business relationship evolve? What is radio’s role in breaking music when it shares those duties with YouTube, Spotify, and TikTok? Is there still the correct environment for music enterprise from radio’s program and music directors? What are the measurements that matter, and what do programmers need from the label community? What do the two parties need to do to remain valuable to each other and to Canadian music?

    Moderator
    Sean Ross, VP of Music & Programming, Edison Research, USA
    Panelists
    Josie Fenech (formerly Geuer), PD, CIHT-FM (Hot 89.9), Canada
    Paul Kaye, VP Product & Talent, Rogers Broadcasting, Canada
    Warren Copnick, Director, National Promotion Radio, Sony Music Entertainment Canada, Canada
  • VIP Room
    11:00AM - 11:50AM
    (50 minutes)
    Presentation
    Why You Should Never Have a Data Strategy
    As we get access to more and more data, it's easy to believe that we understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered numerically. David Phillips' shares his thoughts on how to uncover our blind-spots, how to use data smartly, and why no-one should ever, ever have a data strategy.

    SPONSORED BY:
    NLogic


    Sponsored by:


  • Grand West
    11:00AM - 11:50AM
    (50 minutes)
    Panel Discussion
    Talent Talks - How I Made It!: Tips, Tricks, Mistakes and Advice From Radio’s Proven Morning Show Stars
    Hear from some of the industry’s proving winners on what it takes to reach the pinnacle of on-air performance and what they did to achieve success. Mistakes made, revelations along the way, how to think, how I managed management, why I stayed in my market… all this and more will be explored by one of the industry’s top talent coaches, Tracy Johnson. This session will give you ideas and insight into just what it takes to be a superstar on air performer. Not only will you find this entertaining, you’ll also come away enlightened, motivated and inspired to take your game to the next level.

    Moderator
    Tracy Johnson, Talent Coach, founder and President of TJohnson Media, and President/CEO of CSaw, Tracy Johnson Media Group, USA
  • VIP Room
    12:45PM - 1:35PM
    (50 minutes)
    Panel Discussion
    The Podcast Revolution - How to do it, How to measure it, How to market it, How to monetize it
    This past fall Forbes Magazine proclaimed: “Podcasting is Going Mainstream” stating that there are now 900,000 shows as of last week currently available worldwide with 50,000 of those being added in the last 30 days. Because of a low cost of entry, in the first ten months of 2019 alone, a record 192,000 new podcasts have been launched. And now the revenue is beginning to follow. According to the Internet Advertising Bureau (IAB) and Price Waterhouse, ad revenue is expected to increase to $863 million in 2020 and over $1 billion by 2021. What’s the picture in Canada look like? And what are broadcasters doing to get into the digital audio world of podcasting? TPX’s Jeff Ulster and Audience Insights Jeff Vidler will provide a 15-minute presentation of fresh insights from the latest Canadian Podcast Listener Study. This will be followed by an expert panel discussing the findings in the study and provide new insight into the business of podcasting.

    Fatima Zaidi, Co-Founder/CEO, Quill Inc, Canada
    Panelists
    Kristi Lee, Host, Canadian True Crime Podcast, Canada
    Steven Goldstein, CEO/Founder, Amplifi Media, USA
    Presenters
    Jeff Vidler, President, Audience Insights Inc., Canada
    Jeffrey Ulster, Chief Content & Technology Officer, The Podcast Exchange TPX, Canada
  • Grand West
    12:45PM - 2:15PM
    (1 hour 30 minutes)
    “Radio Talks” Presentations
    The Broadcast Innovators
    The Golden Age of Audio is upon us. Never has the traditional world of broadcasting experienced this much disruption with the arrival of digital technology. Radio survived the introduction of television, the internet and gaming and is now entrenched in meeting the challenge and embracing the opportunity of the new world of “audio”. In this special Radio Active Premium session, you’ll hear from 5 individuals who have led the charge and are already impacting the business in this special “Radio Active Talks” presentation.

    - Sarah Cummings -
    Bell Media. Program Director, CHUM Toronto. Morning Show Re-boot-The challenge of replacing a heritage morning show host and maintaining ratings dominance. Sarah will give you the inside look as to how Bell Media created a strategy around 1) choosing a new host, 2) making sure the new host fit in to a well- established structure and culture and 3) create long term ratings stability and growth.

    - Steve Parkinson -
    Managing Director National Radio – Bauer Media U.K. Listening to radio in the U.K. is alive and growing. And that includes time spent listening with young audiences. Steve will talk about Bauer Media’s keys to how they have embraced “audio” on both traditional and digital platforms that have resulted in impressive ratings on their UK and European properties.

    - Tracy Johnson -
    President & CEO, Tracy Johnson Media Group. Taking Talent to the Next Level. Legendary broadcast consultant and talent coach Tracy Johnson shares insight for programmers to coach radio personalities with surprising advice: He will share five primary reasons management should TREAT THEM LIKE DOGS! Yes… how to raise healthy, loyal and well-adjusted talent!

    - Leslie Merklinger -
    Senior Director, Audio Innovation, CBC Radio & Audio. Podcasting – Leading the charge in Canada. Hear the fascinating story about the CBC’s bold and aggressive move into podcasting. What essentially began as a 2-person startup 6 years ago within a legacy media company that came with different hiring models, content tone & style, visual presence (video), new sales opportunities, competition, distribution models and audience building strategies, CBC podcasts now stand at the head of the class. You’ll come away with some great insight and key learnings from first-hand experience in the podcasting world!

    Moderator
    Pat Holiday, CJRT-FM (JAZZ.FM91), Canada
    Presenters
    Leslie Merklinger, Sr. Dir. Audio IOnnovation, CBC Radio / Radio-Canada, Canada
    Sarah Cummings, PD, CHUM FM (104.5), Canada
    Tracy Johnson, Talent Coach, founder and President of TJohnson Media, and President/CEO of CSaw, Tracy Johnson Media Group, USA
  • Grand West
    2:45PM - 3:35PM
    (50 minutes)
    Panel Discussion
    DIGITAL AUDIO - Tactics and Strategies That Work For Radio in the Age of Digital Disruption
    The transformation and integration of terrestrial AM/FM radio to digital audio: it’s an evolution not a revolution. But make no mistake, the digital audio universe is here, and broadcast radio needs a comprehensive digital strategy now. In this Radio Active premium session, we’ll talk about competing against the pureplays, maximizing listening to your streams, smart speakers, voice technology and podcasting…. providing you with ideas, strategies and best practices to implement into your operation.

    Panelists
    John Rosso, President, Market Development, Triton Digital, USA
  • VIP Room
    2:45PM - 3:35PM
    (50 minutes)
    Presentation & Panel Discusssion
    Opportunities for Radio in 2020 and Beyond--The Listener Perspective. A New Research Study From Audience Insights Inc.
    With the advent of TV in the early 1950s, radio was written off as road kill. But radio responded by creating new formats like Top 40 and All News and moved on. When more women entered the work force in the 1970s, radio developed the Adult Contemporary format, the perfect workday companion, and radio prospered. Today, radio is challenged by new audio alternatives such as music streaming and podcasts. How should radio respond? Where are the new opportunities? Jeff Vidler gives us a sneak peek into what might be by going deep with a group of 25-54-year-olds who are already navigating this new world by listening to each of: 1) AM/FM stations; 2) music streaming; and 3) podcasts. You will get insights into how each audio option fits into their lives, how they are using radio now, and how radio might once again re-imagine itself for the future.

    Presenter
    Jeff Vidler, President, Audience Insights Inc., Canada
  • VIP Room
    3:45PM - 4:30PM
    (45 minutes)
    Presentation
    Coleman: Contemporary Music SuperStudy 2
    This second edition of our Contemporary Music SuperStudy will provide you with insights into the state of contemporary music appetites across Canada and the United States. Attendees will learn about how contemporary music tastes have changed since the inaugural study fielded last year, including which styles are trending up and down. It is based on a music test Coleman Insights is currently fielding with 1,000 12- to 54-year-olds who are evaluating the most-consumed songs of 2019 based on Nielsen measures of airplay, streaming and sales. In addition to trends, we will present findings about how contemporary music appetites vary by demographic, geographic and other interesting factors.

  • Grand West
    3:45PM - 4:30PM
    (45 minutes)
    Panel Discussion
    Staying Ahead of the Curve in the Changing Media Landscape
    This panel will address the skills required in today's multi platform media landscape. We will hear from Canada's top experts on starting over, new into the business, transferrable skill sets in terrestrial and digital.

  • Grand West
    4:40PM - 6:00PM
    (1 hour 20 minutes)
    Panel Discussion
    The International Leadership Townhall
    The business of radio is transforming. Younger audiences, while still listening to radio, are tuning more to digital audio solutions. Advertisers are enamored with digital. While radio’s reach is still king, time spent listening is eroding. There’s more competition than ever before. How do we keep and grow our audiences today? What is the future of content? This respected and proven executive leadership group will discuss and offer insight into what keys to success they’ve employed in their respective organizations.

    Moderator
    Julie Adam, SVP Rogers Radio, Rogers Broadcasting, Canada