Rock legend. Best-selling author. Photographer. Host of the syndicated radio show “Sixx Sense” and “The Side Show Countdown”. Get a backstage look into the world and mind of a rock star on Thursday, March 10 at Canadian Music Week (Fairmont Royal York Hotel, Toronto), where versatile artist Nikki Sixx will discuss his many ventures – including a new book and album, both titled “This Is Gonna Hurt” – in an exclusive interview.

Nikki Sixx is the creative force behind a multitude of projects. As the founder, bass player and songwriter for the genre-defining rock band Mötley Crüe, he led the band through an unbridled career of rock ‘n’ roll, addictions, recovery, exploits, breakups, and girls, sending their first five albums to platinum status in the process. From their debut album in 1981 (Too Fast For Love) through to 2008’s Saints of Los Angeles, Mötley Crüe have sold more than 80 million albums worldwide, emerging as one of the most influential and enduring rock acts of their era. Their ’89 release Dr. Feelgood, topped the Billboard 200 chart at Number #1, marking the band’s most successful and best-selling album to date. The new millennium saw the band issue a best-selling, tell-all biography entitled “The Dirt” – and the launch of Crüe Fest, the highest grossing summer rock tour package in 2008.

In 2007, Sixx published “The Heroin Diaries”. This haunting chronicle of addiction stayed atop the New York Times Best Seller list for more than six months and went on to sell over 350,000 copies in the US alone. In a fitting crescendo, the accompanying soundtrack by Sixx:AM – (featuring Sixx, James Michael and DJ Ashba) – sold over 300,000 copies in the U.S. and solidified the group with “Life Is Beautiful”, the most played rock track of 2008.

Sixx’s most recent venture is the syndicated radio show “Sixx Sense” and its companion weekend show “The Side Show Countdown With Nikki Sixx”, carried nightly and on the weekends, respectively, on nearly 60 rock/alternative music stations in the US and Canada. Hosted by Sixx himself and co-host Kerri Kasem, the duo provoke straight, honest talk from special celebrity guests, bands and friends and play the hottest and newest music in rock.

On April 12, 2011, Sixx will release the follow-up to “The Heroin Diaries” titled “This Is Gonna Hurt”. The book explores a new, more introspective side, the first ever public showing of his photography and insights on his life yesterday, today and tomorrow. “This Is Gonna Hurt” takes Sixx to a whole new level as an artist, musician and photographer. Accompanying the book, and slated for a May 3rd release, will be a new CD by Sixx:AM complimenting the book’s themes and showcasing the incredible songwriting and musicianship of Sixx and Sixx:AM band mates James Michael and DJ Ashba.

To hear more about the life and times of this rock and roll maverick visit the Canadian Music Week website – – to register for your Canadian Music Week delegate pass.

Canadian Music Week is Canada’s leading annual entertainment event dedicated to the expression and growth of the country’s music, media and entertainment industries. Combining four information-intensive conferences; a trade exposition; a film festival; four awards shows and the nation’s largest New Music Festival – Canadian Music Fest – CMW spans a five-day period from March 9 to March 13, 2011 at the Fairmont Royal York Hotel and various downtown Toronto venues, attracting participants from across the globe. For more information, visit


For Canadian Music Week information, please contact:

Planet3 Communications: Piera Savage/Joanne Smale
T: 647.346.4101 E:

Bessie Bullard – Communications Director
T: 905.858.4747 E:

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