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TikTok Trendsetters: Zaena x Jason Maek on Maximizing Music

11:00 AM - 12:00 PM, Ballroom A
Interviewer: Kam Lal
Married duo Zaena x Jason Maek like to joke that they are “not cool enough” to have a duo band name. This is true, insofar as they are two of the hottest performers/music entrepreneurs on the scene. Add hardest working – the couple made their name producing new music biweekly on YouTube. Between making music, they founded Shuffle, one of the largest partnership agencies in North America, and have plans for a podcast network to showcase the voices of people of colour. This year, they had the top three songs trending on TikTok (Ooh La La, Good Morning, and the aptly-titled TikTok). They’ll talk about their rise from modest beginnings in Chicago, and a road-map to success that includes partnerships, influencer marketing, social media, sync licensing and monetizing podcasts.
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