CMW Virtual Sessions will be available to all Pro Delegate or OnDemand Pass holders.


The Primary Wave Tsunami: Making Acquisitions Work in a Locked-Down World

2:00 PM - 3:00 PM, Ballroom A
Moderator: Ethan Millman
Primary Wave’s stunning climb among the world’s largest indie music publishers has been one of the industry’s biggest stories, powered by an acquisition spree that gave it copyrights to thousands of songs by countless music legends. Rolling Stone’s Ethan Millman moderates this panel, which will speak to the acquisitions and to what happens AFTER the buy – both in “normal” times, and in recent ones. It’s not just push and play. Brands have been brought in to build audiences. There’ve been sync placements and merch strategies, tailored to audiences that, these days, demand home delivery.