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A Smash on the Shelf: Songwriter U.K. Star BANNERS Tell Music Maven Dan Kimpel How Tik-Tok Turned ‘Someone To You’ Crazy-Viral

1:00 PM - 2:00 PM, Ballroom A
Interviewer: Dan Kimpel

In 2017, the prolific songwriter Sam Hollander and Grant Michaels co-wrote the insanely danceable tune Someone To You with the British singer BANNERS. And then they watched it sit on the launchpad. Hollander, who’s written with-and-for bands like Panic! At the Disco, Weezer and One Direction knows you can’t win them all. But then, last year, Someone To You became a Tik Tok video gone viral, with a crazy 300,000,000 streams. In this Fireside Chat, Hollander and BANNERS talk with top music chronicler Dan Kimpel about the roadblocks that kept an eventual all-time earworm on the shelf – including an A&R change, and a new label regime. This is a story about how some hits can’t be stopped.

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