Online Music Marketing: Social Media and Digital Distribution
Don McLean notwithstanding, there was no, “day the music died.” The fact that new artists and millions of fans continue to find each other belies music’s durability - even through the death of a business model. Social media in particular has stepped in as the new radio, with playlists shared and new artist discoveries excitedly trumpeted to friends and followers by “citizen A&Rs.” Those who were quick to react to this cloud-retail have begun to create The Music Business 2.0. This session will access what a virtual business plan looks like, how to distribute via social media and how to engage digital revenue streams.
Andrew King Editor in Chief Canadian Musician Magazine Niagara, Canada