In social media, you don’t “break” artists anymore, you kick-start a conversation about them. If you’re Beyonce, all it takes is a few tweets and you’ve teased a surprise album release more effectively than any paid advertising campaign. But what about us mortals? Are there social media marketing tools that are effective in creating a meme for a previously unknown artist? In this panel, we bring together experts in the fields of artist marketing, fan psychology and social media to help us find the viral hot-spot for break-out artists.
Has Hartwig Masuch finally fallen in love with hits? For years, BMG CEO Masuch has seemingly avoided the hits business in favor of a repertoire strategy focused on established and proven artists and songwriters.