Panel Details

Thursday 05/07/2015
Sheraton Hall A
2:30PM - 3:30PM
(1 hour)

Social Music: Panel Discussion

Chatbusters: Breaking An Artist via Social

In social media, you don’t “break” artists anymore, you kick-start a conversation about them. If you’re Beyonce, all it takes is a few tweets and you’ve teased a surprise album release more effectively than any paid advertising campaign. But what about us mortals? Are there social media marketing tools that are effective in creating a meme for a previously unknown artist? In this panel, we bring together experts in the fields of artist marketing, fan psychology and social media to help us find the viral hot-spot for break-out artists.

CMW Conference

September 9-11, 2020
Sheraton Centre Toronto Hotel

Music Festival

September 8-12, 2020