Bands and artists need to provide their fans with new content and information on a regular basis. Whether it be photo updates on Facebook, effective tweets, blog updates, or candid videos of the band goofing off on tour, fans expects constant access to an artist and will get disengaged when there’s silence. What makes effective content? How do you engage the fans and create genuine, long-term followers instead of just pushing out purchase requests? This diverse panel of pro’s will help give some insight into engaging social media best practices.