Under the old “major label” paradigm, a literally hit-or-miss ethos often ruled. You either broke big, or took your signing bonus and went home. But the digitally-aided era of self-managed independent artists is seeing more and more people making a living. Recent research shows that indie artists are by far the fastest-growing segment of global music. In 2018, the revenue they produced jumped by about 40% to nearly $700million. And that is money split among far fewer middlemen than ever. Yes, label deals are still an option, but this panel will examine how DIY has changed the game.