Panel Details

Wednesday 09/09/2020
Grand West
4:30PM - 5:20PM
(50 minutes)

Panel Discussion

See Radio Differently: Data Slays Mythology

In an ever-fragmenting media landscape, radio revenues have been declining. How can the radio industry demonstrate to advertisers and agencies that radio works - it builds brands and drives sales. Mark Barber from Radiocentre in the UK and Pierre Bouvard from Westwood One in the US will share brand new research insights that are turning around revenues in those countries. This will be followed by a no-holds barred discussion on what the industry needs to do to get agencies and advertisers in Canada to see radio differently.
Sarah Thompson
Chief Strategy Officer
Mindshare Canada
Toronto, Canada