Panel Details

GO BACK | MUSIC SUMMIT AGENDA OVERVIEW

Saturday 05/11/2019
Osgoode Ballroom West
10:00AM - 10:45AM
(45 minutes)



Panel Discussion

Venue Naming Rights - Beyond Just a Name

The days of venues naming rights simply putting the name and logo on a building are over. Three of Toronto’s largest venues, Scotiabank Arena, Budweiser Stage & RBC Echo Beach, all underwent name changes in the last two years and aimed to change the fan experience. This panel brings together the new brand partners and venue marketers to discuss strategies they put in place to be successful and what the biggest challenges facing them were.

Sponsored by:
Scotiabank Arena