Osgoode Ballroom West
10:35AM - 11:35AM
Spotlight on South Africa
Discover entry points for the South African music market and meet those who can help build bridges between Canada and the world’s 31st-largest market for recorded music, a growth market where streaming revenues increased a phenomenal 89 per cent in 2017.
With a population of 54.8 million people, South Africa has the 27th highest population in the world, in an area of 470,900 mi². To put this in context, it is about eight times smaller than Canada, with a population density 11 times greater than Canada.
Lauded for its peaceful transition from apartheid under the astute leadership of revered political prisoner and former president Nelson Mandela, South Africa stands out as a beacon of hope and democracy to the rest of the world. The country is now under the rule of Mandela’s political party, the African National Congress, since 1994. The 2019 Spotlight on South Africa will provide a wide measure of entry points for Canadians to access for South African music market.