Panel Details

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Saturday 05/11/2019
Sheraton A/B
4:15PM - 5:00PM
(45 minutes)



Music Cities Summit: Panel Discussion

Music Tourism: Dollars and Sense

Music Tourism is a pillar of many Music City plans. Music tourism strategies bring eager new audiences and incredible music events together. They generate an economic return that is important proof of the value of music plans, and helps to sustain political support. But beyond the ticket stubs and hotel receipts, how do we make sure our music tourism is authentic to our cities, balances the needs of residents, and ultimately benefits the music makers who form the attraction?
Moderator
Ashlye Keaton
Co-Founder
The ELLA Project
New Orleans, USA
Panelists
Billy Domingo
Festival Director
espAfrika / Cape Town International Jazz Festival
Cape Town, South Africa
Leah Ross
Executive Director
Birthplace of Country Music
Bristol, USA
Lisa Love
Division Director of Tourism
Georgia Department of Economic Development
Atlanta, USA
Introduction
Michael Barrett
Member of Parliament
Federal Government of Canada - Ottawa
Ottawa, Canada