Music Cities Summit: Panel Discussion
Music Tourism: Dollars and Sense
Music Tourism is a pillar of many Music City plans. Music tourism strategies bring eager new audiences and incredible music events together. They generate an economic return that is important proof of the value of music plans, and helps to sustain political support. But beyond the ticket stubs and hotel receipts, how do we make sure our music tourism is authentic to our cities, balances the needs of residents, and ultimately benefits the music makers who form the attraction?