Panel Details

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Friday 05/10/2019
Sheraton A/B
9:45AM - 10:30AM
(45 minutes)



Keynote Presentation

The Power of Broadcast

After 20 years, online advertising has produced few, if any, major consumer-facing brands. This talk is about how the "digital delusion" and the obsession with "precision targeting" are hurting advertisers. And why broadcast media are the keys to successful consumer brand building.
Featured Speaker
Bob Hoffman
Partner
Type A Group
San Francisco, USA

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