Panel Details


Saturday 05/12/2018
Osgoode Ballroom West
3:00PM - 3:50PM
(50 minutes)

Keynote Interview

A Keynote Q&A With Marcie Allen, The Queen of Brands & Bands Interview by Larry LeBlanc

The music industry was rife with untapped branding potential in 2004 when Marcie Allen started MAC Presents, a New York City-based music experiential agency. Allen’s agency effectively plays the role of music matchmaker, where she's connected artists such as The Rolling Stones, Foo Fighters, Khalid, Chance The Rapper, Keith Urban, and Billy Joel with brands including Citi, AT&T, Capital One, Sprite, Samsung and Southwest Airlines. Since founding MAC Presents in 2004, total music sponsorships in that time have jumped from $550 million to $1.5 billion in 2018 – a number Marcie believes has the potential to triple over the next five years. Music sponsorships have grown faster than any other sector of the industry that existed 15 years ago. In this session, legendary music journalist Larry Leblanc sits down with a woman who’s become a trailblazer for pioneering new business models in an industry that is ever-changing as well as creating new opportunities for female entrepreneurs.
Larry LeBlanc
Senior Writer
Celebrity Access
Boulder, USA