Panel Details


Wednesday 05/09/2018
Osgoode Ballroom East
12:00PM - 12:30PM
(30 minutes)

Keynote Interview

How To Turn ‘Followers’ Into Buyers

The ‘Net is the home of incomprehensible numbers – a billion people watching a viral video, 49 million people reading the President’s tweets. But astronomical digits don’t always translate into dollars. Digital marketer-to-the-stars Gogi Gupta of Gupta Media knows his data. In any given year, he will have marketed most of the Grammy nominees (major clients have included Taylor Swift, Sam Smith and Sia). In this interview session with Sony’s Jen Edgar, Gupta will talk about smart marketing, harmonizing paid/owned and organic media, the numbers that can fool you, and the ones that measure pure fan passion.

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