R&B/ Soul
Emerging from the “Queen City”- Regina, Saskatchewan, LOA is the feminine force behind the new-wave sound rising out from the prairies. In a land primarily known for its country singers and acoustic guitars, the Canadian electronic R&B/soul singer-songwriter aims to breathe new life and substance into the prairie sound. Likened to that of dark, electronic R&B artists such as Banks, Grimes, and Purity Ring, LOA brings her own coalescence of dark mysticism to the genre, making her better known to many as the “3 Witch”.

Working with recording and mix engineer Walt Jeworski from the world-renowned, NYC-based MSR Studios, LOA premiered her first single, “Funeral”, from her upcoming debut album, Tide. Produced by Heights Beats (producer on Shad’s Juno Award-winning album TSOL) and mastered by Colin Leonard, mastering engineer behind Bryson Tiller’s US Billboard 200 debuted #1 album, True To Self, and Migos’ US Billboard Hot 100 #1 single, “Bad and Boujee”, “Funeral” speaks about the death of previous identities in exchange for finding strength in a new one. The single combines LOA’s experience in a variety of genres to develop a new-wave blend of smooth, modern R&B/soul.

Within the past year alone, LOA toured nationally and internationally, performing at international showcase festivals such as Canadian Music Week in Toronto, ON and FOCUS Wales in Wrexham, UK and Breakout West in Edmonton, AB. Following her recent UK tour, LOA was featured by renowned UK music news site, Drowned in Sound, in their festival recap article, DiS Does FOCUS Wales 2017.

May 9, 2018 11:00 pm CMW Showcase