2014 Focus on Austria & Switzlerand


2014 Focus on Austria

The Austrian music industry generates around EUR 2 billion, accounting for 1.25% of GDP. In terms of value creation and employment, the music industry is therefore more important than the textile industry, paper industry, chemical industry or plastics industry. In terms of GDP share, Austria has similar value levels to Great Britain and the Netherlands in international comparisons. Austria has more than 2 million music lovers who consume music in a digital format, although not all legally. Yet online music sales continue to grow, increasing by 10% over 2012 to 26.5 million EUR for the eighth time in a row, reinforcing the idea that online music services have the potential to bring the total music market to growth. Digital album downloads are the largest single segment of the online music market while streaming is the single segment with the largest growth. However, the CD – at 96 million EUR – is still the best selling music product in Austria. In absolute figures, total Austrian music sales rank 19th in the world and take 11th place in Europe. Pop is the leading genre in the market. Austria has the best facilities for performing arts venues in the whole of Europe. The centre is Vienna, with 54% of all Austrian performance venues.

2014 Focus on Switzerland

Switzerland has a population of 7.9 million with the median age being 40.4 years, nearly perfectly divided between men and women. In contrast to other countries, Switzerland is first and foremost an importer of music. Home to a diverse range of cultures and music genres, music remains the younger generation’s leading choice of entertainment. Contemporary pop music is one of the driving forces behind artistic creativity in the country, and contributes much towards Switzerland’s cultural diversity, as well as building to its cultural content. As a result, there is a growing network of smaller independent producers, labels and distributors who play a major part in the emergence and the promotion of Swiss artists. In the world standings, Switzerland ranks at 16th place in recorded music sales, with physical sector still dominating, accounting for 61% of trade value. Switzerland’s recorded music revenue per capita stands at $16.3 US – higher than Canada and the US.
  Through market visits and subsequent incoming missions of key industry players and buyers to Canada in May 2014 – at Canadian Music Week – CMW will bring these markets into focus for Canadians and explore the opportunities and entry strategies for successful export.  


Each year, CMW coordinates an International Buyers Program, identifying music professionals from around the world to meet and do reciprocal business with Canadian delegates. As part of 2014’s Program, CMW will present an International FOCUS ON Austria & Switzerland at Canadian Music Week (May 6-10) which will include the following activities: Wednesday May 7th, 2014 (4:00 pm – 5:00 pm) PANEL: Northern Exposure – Canadian Market Overview (by FACTOR) – This primer will introduce foreign guests to the Canadian market *MANDATORY SESSION* (Marriott-Adelaide Room-IMP) (5:00 pm – 6:30 pm) Welcoming Cocktails: International Spotlight & Focus Reception (Marriott-Adelaide Room-IMP) *Sponsored by Gretsch (7:00 pm onwards) Canadian Radio Music Awards (Venue: Phoenix)   Thursday May 8th, 2014 (10:15 am - 11:00 am) PANEL: PART II. Focus On Austria & Switzerland (Marriott-Trinity 4/5) (12:30 am – 2:30 pm) ROUND 1: One-On-One Pre-arranged B2B Meetings (Germany, Austria & Switzerland) - By Invitation Only (Marriott-Adelaide Room-IMP) *Sponsored by Gretsch
  1. Dany Hassenstein | Paléo Festival Nyon (SWITZERLAND)
  2. Hannes Tschurtz | Ink Music (AUSTRIA)
  3. Katharina Seidler | Radio FM4 (AUSTRIA)
  4. Thomas Heher | Waves Vienna (AUSTRIA)
  Friday May 9th, 2014 (8:45 am - 11:00 am) Global Forum: International Networking Breakfast - By Invitation Only (Marriott-Ballroom A/B) (10:00 am – 12:00 pm) ROUND 2: One-On-One Pre-arranged B2B Meetings (Germany, Austria & Switzerland) - By Invitation Only (Ontario Trade Centre - 35 Floor - OITC Seminar Room) *Sponsored by Gretsch
  1. Bernhard Kern | Siluh Records (AUSTRIA)
  2. Christian Fighera | Two Gentlemen (SWITZERLAND)
  3. Katharina Seidler | Radio FM4 (AUSTRIA)
  (3:00 pm – 6:00 pm) Roundtable B2B Sessions with the International Festival Network - By Invitation Only (Marriott-Ballroom A/B)   Saturday May 10th, 2014 (10:00 am – 5:00 pm) Tour to Niagara for our International Delegation (exact time TBA) (Doors Open at 7:00 pm) THE INDIES (Venue: Koolhaus)   Spotlight Showcases – Showcases featuring some of the hottest new Austrian & Swiss artists (Exact Dates & Times TBA)  


Thomas_Heher Vienna-WavesThomas Heher | Waves Vienna (AUSTRIA) Thomas Heher, born in 1974, since 1996 in the cultural sector active, is co-founder of pop culture magazines The Gap and TBA and the literature magazine Volltext. He used to run the viennese record label P.A.M. Records with more than 50 releases and collected lots of experience when promoting concerts, readings and film screenings. In 2011 he founded Waves Vienna - Music Festival & Conference where he works currently as the festival director. WAVES VIENNA is the first club and showcase festival in Vienna. The first two editions 2011 and 2012 not only managed to appeal to the national audience but also to attract visitors from the UK, Czech Republic, Germany, Switzerland, Slovakia, Hungary, Slovenia, Croatia, Serbia, Romania, France and many more. The extremely remarkable attendance of 517 international delegates and journalists from 27 countries at the WAVES MUSIC CONFERENCE 2012 proves the huge interest in the conference’s subject “East Meets West” and hence positions Vienna on the European map for music conferences. In the course of 4 days, WAVES VIENNA 2012 presented more than 130 acts from 24 countries on 14 stages in Vienna. Between Thursday and Sunday, more than 10,800 people visited the festival. 2013 WAVES involves 16 stages in Vienna and will be extended to also include Bratislava. Six additional locations in Bratislava will present a completely independent programme alongside that of Waves Vienna on Saturday, 5th of October.
dany-hassenstein Logo-PALEO-COMPACT-VIOLET_PRDany Hassenstein | Paléo Festival Nyon (SWITZERLAND) A childhood in a small family hotel in the heart of the Swiss Alps and several years of training in hotels all over the world brought Dany Hassenstein to study management at the Ecole Hôtelière de Lausanne, in Switzerland. The appeal of music and his interest in organizing all kinds of events made him travel after university to finally join, in 2008, Paléo Festival Nyon, the always-sold-out biggest cultural open air event in Switzerland. First in charge of the entire artistic production, Dany is since 2009 board member and talent buyer of the whole international acts to perpetuate a tradition since 1976, booking bands such as Depeche Mode, Neil Young, The Strokes, Jack Johnson, The Who, Sting, Björk, Nick Cave, Blur, Phoenix, Arctic Monkeys, P!nk, Robert Plant, Ravi Shankar, Ben Harper, Justice, Massive Attack, Mika, The Cure, Manu Chao, R.E.M., Fatboy Slim, Franz Ferdinand, Moby, Placebo, The Prodigy or Tracy Chapman and making Paléo Festival Nyon a major European event.
Hannes-Tschurtz inkHannes Tschurtz | Ink Music (AUSTRIA) A music enthusiast ever since, Hannes became an entrepreneur by founding ink music (Booking Agency, Label, Publishing House, Public Relations) in 2001. The agency focuses on artist development, but also books tours and promotes shows for many national and international artists (and, well… you can’t hide a certain love for Scandinavian and Canadian Artists if you take a closer look at the agency’s roster). He is Co-Founder of Austria‘s first Sync & Licensing Agency “Swimming Pool” (2010) and its original and successful Music Film Festival Poolinale. In 2011, he co-founded Smart Ticketing Start-Up NTRY. Hannes currently is Head of the Austrian Music Exports Advisory Board and was on the Board of Austria’s Independent Label Association for many years. He teaches Music Business and Cultural Management at several universities in Austria. Having been in journalism for a while, Hannes still writes Music Business related articles and comments for newspapers, magazines and blogs. Has been a speaker at many international events like Eurosonic, Spot Festival (Denmark), Tallinn Music Week (Estonia), Sonic Visions (Luxemburg) or c/o pop (Germany).
bernhard-kern Siluh_Banner_800x150_swBernhard Kern | Siluh Records (AUSTRIA) Bernhard Kern is co-founder and builder of Siluh Records, an independent record label, publicity company, and concert promoter based in Vienna. In 2005, he founded the label together with actor and twee pop aficionado Robert Stadlober. After finishing his master's degree in Sociology and quitting his job at the weekly magazine Falter, Bernhard started to pursue Siluh Records on a professional basis. Beside releasing and pushing artists, Siluh also offers PR, booking and publishing in Europe.
Christian-Fighera Christian Fighera | Two Gentlementwo-gentlemen (SWITZERLAND) Christian Fighera is co-founder of Two Gentlemen in Lausanne. Home base of The Young Gods, Sophie Hunger, Erik Truffaz, Anna Aaron, Domi Chansorn, Solange La Frange, Puts Marie, ... Established in Lausanne in 2009 by a team of seasoned professionals, Two Gentlemen is considered to be one of the most sought after, experienced and accomplished companies in Switzerland thanks to a modern structure adapted to the demands of a fast evolving business environment. Two Gentlemen functions as a multi level enterprise capable of taking on all the different aspects of an artist's career, whether it be management, publishing or distribution. Label Founded in 2000 under the name Gentlemen Records, the label, rechristened Two Gentlemen Records, is acknowledged as one of the finest in the country. It has been rewarded twice by the pop label promotional project of the Pour-cent Culturel Migros and it's parent festival, the M4music. More importantly, Two Gentlemen played a big part in promoting the international careers of major Swiss artists such as Favez, Honey For Petzi, Anna Aaron, Sophie Hunger and Solange la Frange. Agency Since 2000, Gentlemen Music has been an active player in the Swiss live music scene, both in the French and German speaking parts, and is an ideal promotional partner for international independent artists. Cat Power, Antony & the Johnsons, Alela Diane or Bonnie « Prince » Billy, all on the Two Gentlemen roster, have benefited from the company's numerous contacts in the club scene as well as in the main national festivals, from Montreux Jazz to St Gallen Open Air, from Paleo to Gurten. Management Two Gentlemen also comprises of the AMG Agency, established in 2003, that manages and develops the careers of numerous Swiss artists such as The Young Gods, Erik Truffaz, Sophie Hunger or Anna Aaron In Switzerland as well as in the rest of the world, Two Gentlemen takes care of their careers, provides partnerships with foreign labels and agencies following a steady and efficient promotional plan.
Katharina-SeidlerKatharina Seidler | Radio FM4 (AUSTRIA) FM4 4c Katharina Seidler has been writing about music for about ten years. She works as an author and presenter at the Austrian national radio station Radio FM4, regularly contributes to all sorts of music magazines in the german speaking area and writes a weekly column in the Viennese city newspaper Falter, keeping a close eye on the local music scene. Her musical focus lies on pop and electronic music as well as on experimental tendencies of different stylistic origin.
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