TOVA is an expert storyteller that seeks to create worlds and experiences for the listener. He melds together introspective lyrics, relatable narratives with a captivating soundscape that encourages the listener to live in the moment.
Since making his debut in 2020, TOVA has quickly gone on to establish himself as a prominent force in Canadian R&B music. After headlining the final day of the 2021 Regina Folk Fest, TOVA went on to have a remarkable 2022. He bagged a Western Canada Music Award nomination for R&B Artist of the year, was crowned Contemporary Artist of the year for the 2022 Saskatchewan Music Awards and played the prestigious BreakOutWest festival.
Beyond all the subjugation of music into genres and sonic forms that often do not capture the essence of its existence, there are, perhaps, two important frameworks for understanding music at its most elemental: there is music that belongs to the people by being, with the artist merely a conveyor of the message; and there’s music that is a natural product of inner monologues and therapeutic sessions by creators that triggers intense feelings from which the audience extracts their separate meanings upon listening. TOVA’s music is in the latter camp.