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Bernie Cho

DFSB Kollective
Seoul, Korea (South)
Bernie Cho is the President of DFSB Kollective, a Seoul-based creative agency that
specializes in providing innovative digital media, marketing, and distribution solutions to Korean Pop (‘K-Pop’) music artists. As more and more K-Pop acts aspire to go independent and international, Bernie and his team collaborate with them to devise customized music 2.0 strategies that directly connect them to their local and global fans. Since Spring 2009, his agency has successfully launched the first sold-out K-Pop tour in the USA, secured the first #1 chart debuts for K-Pop albums in North America, and rolled out over 250 K-Pop artists into digital music stores and sites worldwide. Prior to founding DFSB Kollective, Bernie served as the Head of MTV Korea’s Digital Media Production and worked for over a decade in the Korean music TV industry as a Creative Planner, Program Producer, and Video Jockey.